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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

  • Binding: Paperback (136 pages)
  • Publisher: Wharton School Press (October 30, 2018)
  • Author: Peter Fader, NULL
  • ISBN-10: 1613630905
  • ISBN-13: 9781613630907