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Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

  • Binding: Hardcover (272 pages)
  • Publisher: Jossey-Bass (January 07, 2014)
  • Author: Tim Halloran, NULL
  • ISBN-10: 1118611284
  • ISBN-13: 9781118611289