Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare

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  • Binding: Paperback (240 Pages)
  • Publisher: Kogan Page (March 28, 2015)
  • Author: Jean-Noël Kapferer
  • ISBN-10: 074947436X
  • ISBN-13: 9780749474362