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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

  • Binding: Hardcover (408 Pages)
  • Publisher: Kogan Page (October 28, 2012)
  • Author: Jean-Noël Kapferer
  • ISBN-10: 0749464917
  • ISBN-13: 9780749464912