Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

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  • Binding: Hardcover (368 Pages)
  • Publisher: Wiley (February 17, 2009)
  • Author: Adam Morgan
  • ISBN-10: 0470238275
  • ISBN-13: 9780470238271