A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

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  • Binding: Paperback (220 Pages)
  • Publisher: Penguin Books (February 25, 2003)
  • Author: Scott Bedbury
  • ISBN-10: 0142001902
  • ISBN-13: 9780142001905